Half! Half! Half! Who let the dogs out? Every Kharkiv runner said «Half», which sounds little like «Whoof». And we all run Half Marathon with a dog mascot. But why is it so?

The team of the project is the most pet-friendly community we've ever seen. And they have a very special manager — their dog Cash. Cash is always near at all sport events, he is barking support with a tale. And also a symbol of the Half marathon team.

At first we wanted to create a typical sport logo, something like an American basketball team. A strong animal, grin on face and metal typography. But when we actually met this sweet little corgi dog, we changed our plans. So Cash The Dog became our inspiration and a mascot for Kharkiv Half marathon. 

He is obese, as font Arial Black. He moves like a skew rectangle under the font that's ready to run. And he is so cute and kind, as a red color of love. Based on these ideas, we create identity for Kharkiv Half marathon.

Half! Half! Half!